39 posts by Justine Gavriloff

Social Selling in B2B: What You Need to Know

Social Selling B2B
What is social selling? Why, how and when to use it? How much does it cost? Find out in our piece about this new B2B trend revolving around social media!

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How SEO Updates Affect Our Strategies

Google's Updates
SEO updates are always occurring with Google's continuous work to improve its algorithms. What are the consequences for digital marketers?

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The 2 Goals of Marketing Automation

What's marketing automation
What's marketing automation and what do we use it for? Sending automated emails! And these emails can aim at two goals.

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10 Stats About Email Marketing

Stats Email Marketing
Everything you need to motivate you to keep going with your emailing strategy - and if possible to get started with marketing automation.

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Chatbots: Benefits & Limits

Chatbots in marketing: too soon?
In the last couple of weeks, a particular subject has been trending in the digital marketing sphere: chatbots.

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A B2B campaign for Valentine’s Day

Saint-Valentin Marketing B2B
Like B2C brands, you'd like to take advantage of Valentine's Day to make a great marketing campaign? Here are our tips!

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5 Ways Artificial Intelligence improves Marketing

Artificial Intelligence in Marketing
Which benefits did marketing get from using Artificial Intelligence (AI)? Here are 5 changes that disrupted practices.

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5 Key Indicators to Improve your Website

website analysis
Tired of having a B2B website that doesn’t meet expectations? Start analysing these indicators to show you what works and what doesn't.

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Marketing 4.0: Combining digital and human

marketing 4.0
Philip Kotler, the father of modern marketing, published in November 2016 a new book: “Marketing 4.0: Moving from Traditional to Digital". What does it say?

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Social Media in B2B #4: YouTube

YouTube B2B marketing
YouTube isn’t always the first social media we think about. However it has more than one billion users and as we all know, videos are trending. So why not take advantage of it?

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