3 key elements to a good landing page
Landing pages have one goal: convert visitors into leads. Optimising those landing pages is thus essential for lead generation. If your landing pages are well done, your conversion rate will necessarily increase. Below are three key elements of a good landing page.
9 steps to building a content marketing strategy
A couple of weeks ago we talked about what you need to know about content marketing before actually working on a strategy. Now that you do, time to build that strategy! That’s why we made a list of the things you need to consider. Your target Create content for the right people! You need to divide your audience into segments, to qualify it, to find out what they are interested in and to stay at their reach. Targeting is the basis of all content marketing strategy. The subject You need ...
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