11 posts in category Lead Generation

Social Media in B2B #3: Facebook

Facebook B2B
Is Facebook worth your time and efforts? Find here a list of pros & cons of the largest social network in the world regarding its use for professionals.

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Content Marketing: Optimise your ROI with these 6 steps

Content Marketing ROI
You invest time and money in your content marketing strategy. Is your ROI satisfying? Ask yourself the right questions!

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Social Media in B2B #2: Twitter

Social Twitter B2B
Twitter for B2B marketing purposes can be a great tool - you just have to know a couple of things on how to optimise your efforts.

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4 benefits to Account-Based Marketing

Account-Based Marketing (ABM) might be the next big thing everybody talks about in 2017. What are the benefits of this B2B marketing approach?

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B2B Social Media #1: LinkedIn

LinkedIn B2B
To all the B2B marketers who are working on their social media strategy for 2017, it’s time to decide on which social media platform be active and focus. And in B2B, there's no social network like LinkedIn.

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Ideas for B2B marketing around Christmas

B2B marketing Christmas puppy gift
Here's a list of ideas for your Christmas B2B marketing campaign! Take advantage of December to generate leads and create engagement!

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4 tips to optimise your UX

Travailler sur l'UX de son site web
UX, for user experience, is a website’s design combined with its ease to navigate on. By improving your website's UX, you improve the whole sales process for your visitors. Generate more leads with these 4 ideas!

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3 key elements to a good landing page

Landing pages have one goal: convert visitors into leads. Optimising those landing pages is thus essential for lead generation. If your landing pages are well done, your conversion rate will necessarily increase. Below are three key elements of a good landing page.

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9 steps to building a content marketing strategy

Stratégie content marketing strategy
A couple of weeks ago we talked about what you need to know about content marketing before actually working on a strategy. Now that you do, time to build that strategy! That’s why we made a list of the things you need to consider. Your target Create content for the right people! You need to divide your audience into segments, to qualify it, to find out what they are interested in and to stay at their reach. Targeting is the basis of all content marketing strategy. The subject You need ...

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Lead generation forms: 5 uncommon strategies to increase conversion rates

Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead. But despite the importance forms have, we rarely give them the attention they deserve. Below are five strategies you can use to take your forms to the next level.

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