[Recap Webinar] The marketing tools of 2016
This morning Visiblee hosted a Webinar in French about the new marketing tools of 2016 that will help you improve your results. We thought it was unfair that the non-French speaking readers we have couldn’t follow so we decided to make a short summary of what was said. Below are five marketing tools you should know about.
Machine learning, the future of marketing automation
A couple of years ago, Big Data was on everyone’s mouth and it has since then deeply changed what it is to be a marketer. Today, machine learning has taken its place and is changing again the way we do marketing, and more precisely marketing automation. Here are a couple of things you should know about that new buzzword.
Big Data as a marketing tool
Big Data is a very trendy concept… People have accepted it as large bubble of data collected from individuals and used by companies. It is particularly efficient to help marketing actions and redefined what marketing is. It is easier, faster, has more impact… B2B marketers gained a lot from it. In this article I will talk about what it actually changed in the daily life of a marketer.
Google Adwords: small guide to spending less but spending better
If you’ve ever set up an Adwords campaign, you know it can be challenging to control your spending. But even though Google’s ad service is rather expensive because of its betting system, there are ways to optimise your spending and thus maximise your ROI. Here’s a small Adwords guide on how to do it.