[Recap Webinar] Putting in place a marketing automation program
Last Friday Visiblee hosted its monthly half-hour long Webinar. We talked about marketing automation to help you establish your strategy and get started with it. Here are the most important points to remember. What is marketing automation? Marketing automation can be defined as “the automation of actions and campaigns dedicated to the optimisation of lead generation and lead management”. According to a 2015 Marketo study, only 25% of your leads are sales-ready while 25% are simply not ...
6 mistakes that impact your conversion rate
If despite the money you keep on spending to acquire new leads, your conversion rate doesn’t increase, there’s a good chance you’re making one or several mistakes that strongly impact your company ROI.
Machine learning, the future of marketing automation
A couple of years ago, Big Data was on everyone’s mouth and it has since then deeply changed what it is to be a marketer. Today, machine learning has taken its place and is changing again the way we do marketing, and more precisely marketing automation. Here are a couple of things you should know about that new buzzword.
To convert your leads, spoil them!
To get new clients, lead generation is key… to the point where some people forget that it is not enough. You have to turn those leads into customers. That’s why today we’re going to talk about conversion. And there’s one way to do it: spoiling your leads.
B2B emails during the holidays: good or bad idea?
Holidays are just around the corner but for marketers, it's time to ask themselves the question: should I keep sending B2B emails during the holidays? Because even when away, marketing automation is there to help you stay in your lead (or client)'s mind. We can tell you right away: yes, you can keep sending emails, but not to everyone.
Why you should always keep your CRM up-to-date
Why a CRM up-to-date is essential Customer Relationship Management (CRM) is now a critical point of sales success, especially during lead nurturing. Here are the reasons why you should always keep your CRM up-to-date.
The pros & cons of marketing automation
Even though technology is advancing fast and marketing automation seems bound to turn into "machine learning", there still is some time before everything truly becomes automatic. Where technology is standing right now, the process of automation has its pros and cons.