Saint-Valentin Marketing B2B

A B2B campaign for Valentine’s Day

Like B2C brands, you'd like to take advantage of Valentine's Day to make a great marketing campaign? Here are our tips!

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Artificial Intelligence in Marketing

5 Ways Artificial Intelligence improves Marketing

Which benefits did marketing get from using Artificial Intelligence (AI)? Here are 5 changes that disrupted practices.

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website analysis

5 Key Indicators to Improve your Website

Tired of having a B2B website that doesn’t meet expectations? Start analysing these indicators to show you what works and what doesn't.

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marketing 4.0

Marketing 4.0: Combining digital and human

Philip Kotler, the father of modern marketing, published in November 2016 a new book: “Marketing 4.0: Moving from Traditional to Digital". What does it say?

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YouTube B2B marketing

Social Media in B2B #4: YouTube

YouTube isn’t always the first social media we think about. However it has more than one billion users and as we all know, videos are trending. So why not take advantage of it?

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qualifier prospects

Qualify your leads online

The Internet has expanded the possibilities to qualify leads online. Take advantage of it!

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Facebook B2B

Social Media in B2B #3: Facebook

Is Facebook worth your time and efforts? Find here a list of pros & cons of the largest social network in the world regarding its use for professionals.

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Content Marketing ROI

Content Marketing: Optimise your ROI with these 6 steps

You invest time and money in your content marketing strategy. Is your ROI satisfying? Ask yourself the right questions!

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Social Selling B2B

Social Media in B2B #2: Twitter

Twitter for B2B marketing purposes can be a great tool - you just have to know a couple of things on how to optimise your efforts.

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4 benefits to Account-Based Marketing

Account-Based Marketing (ABM) might be the next big thing everybody talks about in 2017. What are the benefits of this B2B marketing approach?

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